In recent years, women's sports have surged in popularity, drawing in new fans, sponsorships, and unprecedented media attention. Yet, beneath the surface, many athletes face profound economic challenges.
78%
of professional women athletes report making $50,000 or less
50%
earned no net income after accounting for out-of-pocket sport expenses
74%
of women athletes hold additional jobs alongside training schedules
88%
say a $20,000 sponsorship would be very meaningful or life-changing
500
athletes across 55 sports surveyed
Financial Strain is Common
Most professional women athletes are not earning a sustainable income through their sport alone. The survey of 500 athletes across 55 sports reveals the stark financial realities facing women in professional athletics.
Juggling Sport and Work
Athletes balance rigorous training with employment, affecting recovery and performance capacity. The dual demands of professional sport and a day job create unsustainable pressure that limits athletic potential.
Sponsorships are Crucial
Brand partnerships present immediate financial relief opportunities. For the vast majority of professional women athletes, even modest sponsorship deals can be transformative.