Articles

Insights, trends, and stories from the world of women's sports marketing.

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Parity News

Parity Launches “Athlete, Actually” Podcast Featuring Untold Stories from Professional Women Athletes

Parity launches Athlete, Actually, a new podcast featuring untold stories from professional women athletes, starting with Dara Mabrey.

Alana CasnerApr 21, 2026

An Athlete's Pregnancy, Part 4: The Second Trimester

A Paralympian reflects on the realities of the second trimester, exploring body changes, identity shifts, and the complex balance between gratitude, sacrifice, and self.

Skyler EspinozaApr 8, 20265 min read

The Ultimate Guide to Picking Your NWSL Team in 2026

From Angel City to Gotham FC, find your perfect NWSL team with this beginner-friendly guide, and see why women’s soccer is booming across the U.S.

Skyler EspinozaMar 25, 202610 min read

Top 5 Moments from the 2026 Winter Paralympics: Athletes, Records & Breakthrough Stories

From Oksana Masters’ historic medal count to rising stars like Kate Delson, relive the top moments from the 2026 Winter Paralympics, and why growing viewership proves para sport is a powerful opportunity for brands.

Skyler EspinozaMar 25, 20267 min read

The Biggest NIL Deals in Women’s March Madness and the Next College Stars Brands Should Bet On

From LSU’s Flau’jae Johnson to USC’s Juju Watkins, explore the most valuable NIL deals in women’s March Madness and rising athletes brands should know.

Skyler EspinozaMar 11, 20267 min read

An Athlete’s Pregnancy, Part 3: The First Trimester

A Paralympian shares her experience navigating the first trimester, from quiet anxiety and information overload to finding grounding strategies in early pregnancy.

Skyler EspinozaMar 2, 20267 min read

Top 5 Moments from the Milano Cortina 2026 Winter Olympics — And How Women Led the Games

Discover the defining moments of the 2026 Winter Olympics, and why women athletes continue to drive viewership, culture, and momentum.

Skyler EspinozaFeb 24, 20266 min read

Why Black History in Women's Sports Matters — In February and Every Day

Why Black history in sports matters beyond February. Explore the legacy of Black athletes and the ongoing fight for equity in sports leadership.

Skyler EspinozaFeb 24, 20266 min read

Winter Paralympics 2026: Team USA Paralympians to Watch in Milano Cortina

Discover Team USA Winter Paralympians competing in Milano Cortina 2026, plus actionable insights for brands looking to partner with Paralympic athletes.

Skyler EspinozaFeb 24, 20264 min read

An Athlete’s Pregnancy, Part 2: Trying to Conceive

An elite athlete reflects on the emotional and practical realities of trying to conceive, exploring control, preparation, and the limits of effort in fertility and sport.

Skyler EspinozaFeb 19, 20266 min read

DNA Vibe Named Parity’s Official Community Transformation Partner; Expands SHINE Partnership for Women Athletes Nationwide

Parity expands its partnership with DNA Vibe and SHINE to deliver regenerative recovery, performance, and wellness tools to women athletes and communities nationwide.

Elizabeth MontavonFeb 4, 20264 min read

Women Olympians to Watch at the 2026 Winter Olympics

Meet the women Olympians to watch at the 2026 Winter Olympics in Milano Cortina — from rising stars to the most decorated female Olympians.

Skyler EspinozaFeb 2, 20267 min read

Being the Best Still Isn’t Enough For Most Women Athletes

Even the highest paid female athlete earns a fraction of male stars. More research reveals the true financial cost elite women athletes pay just to compete.

Caroline FitzgeraldJan 28, 20265 min read