Articles

Insights, trends, and stories from the world of women's sports marketing.

A surfer in a red competition jersey rides along the face of a breaking wave, crouched low on the board with water spraying around them. The ocean stretches into the background as the athlete maintains balance and speed during a surfing heat.
Marketing Trends

What Happened After Equal Pay? The World Surf League's Case for Investment

In 2018, the World Surf League became the first U.S.-based global sports league to award equal prize money across all levels of competition. Here's how that investment transformed women’s surfing and what it can teach the rest of sports.

Skyler EspinozaJun 10, 20265 min read

What It’s Like to Grow Up as a Professional Athlete: Marissa Papaconstantinou’s Story

Paralympian Marissa Papaconstantinou shares the reality of growing up in elite sport, navigating injury, pressure, identity, and life beyond medals.

Elizabeth MontavonJun 10, 202610 min read

What It Really Takes to Build a Career in NASCAR: Amber Balcaen’s Story

NASCAR driver Amber Balcaen shares the financial reality of racing, raising sponsorships, and building a career in motorsports without generational wealth.

Elizabeth MontavonMay 29, 20269 min read

The Enhanced Games, the Olympics & the Cost of Athlete Exploitation

A deep dive into the controversial Enhanced Games, athlete compensation, Olympic systems, and the pressures facing elite athletes today.

Skyler EspinozaMay 28, 20268 min read

An Athlete's Pregnancy, Part 7: Postpartum

A former athlete shares an honest look at postpartum recovery, motherhood, exercise, identity, and reclaiming bodily autonomy after birth.

Skyler EspinozaMay 28, 20266 min read

How to Build an Elite Athlete Mindset: Nicole Heavirland’s Story

Olympian Nicole Heavirland shares the mindset, work ethic, and resilience that carried her from wrestling and basketball to rugby and beyond.

Elizabeth MontavonMay 26, 20268 min read

What It Takes to Overcome Setbacks in Elite Sport: Kate Brim’s Story

After a spinal cord injury at 19, Kate Brim rebuilt her life and career—overcoming illness, setbacks, and uncertainty to win Paralympic gold.

Elizabeth MontavonMay 14, 202610 min read

An Athlete's Pregnancy, Part 6: Birth

A professional athlete shares the emotional and physical reality of labor, birth plans, pain, and letting go of expectations during childbirth.

Skyler EspinozaMay 11, 20265 min read

What It’s Really Like to Compete in the Olympics: Nicole Mendes’ Story

Nicole Mendes shares the untold reality of competing in the Olympics, from financial strain to identity after the Games, and what comes next.

Elizabeth MontavonMay 7, 202613 min read

Women’s Pro Baseball League 2026: Why the Return of Women’s Baseball Is Long Overdue

The Women’s Pro Baseball League launches in 2026, marking the return of pro women’s baseball in the U.S. Here’s why it matters and what it means for the future of the sport.

Skyler EspinozaMay 6, 20265 min read

A Billion-Dollar Industry With A Paycheck Problem

Women’s sports are booming - but 93% of athletes still face financial stress. Here’s why growth hasn’t translated into stability, and what must change.

Caroline Fitzgerald Apr 29, 20265 min read

An Athlete's Pregnancy, Part 5: The Third Trimester

An athlete shares the reality of the third trimester — heat, anxiety, and learning to let go of control when there’s no training plan for birth.

Skyler EspinozaApr 29, 20265 min read

What to Do After Getting Cut From a Team: Taylor Heise’s Comeback Story

After being cut from the 2022 Olympic team, Taylor Heise rebuilt her game, mindset, and identity — returning in 2026 as an Olympic gold medalist.

Elizabeth MontavonApr 28, 202610 min read