What Every Marketer Needs to Know: U.S. Women's Soccer Fans
Women's soccer fans are the most loyal, purchase-ready audience in women's sports. They trust athletes more, support sponsors more, and are 58% more likely to buy.
58%
more likely than other women's sports fans to make a purchase based on a brand's sponsorship
60%
think brands are not investing enough in women's sports
48%
say sponsorship drives purchase intent
65%
are proud to support sponsoring brands
Based on our national survey of 2,385 U.S. adults, you will discover which categories are breaking through and where white space remains, why athlete product collaborations are the number one way to win, what Gen Z, women, and BIPOC fans want from women's soccer sponsors, and how to turn trust into ROI with this values-driven fanbase.
Why Women's Soccer Fans Deliver ROI
Women's soccer fans do not just watch — they act. They are more likely than any other women's sports audience to buy from brands, trust athletes, and describe sponsors as progressive and forward thinking.