Based on input from nearly 2,400 U.S. consumers, our new report uncovers the latest trends driving the business of professional women's sports.
2,300+
U.S. consumers surveyed
#1
The brand activations fans want most
88%
say a $20K/year sponsorship would be very meaningful or life-changing
The report covers the brand activations fans want most, the sports, channels, and categories delivering the biggest impact, and hard data on trust and purchase intent, broken out by key demographics.
Why It Matters for Marketers
This is not just a fanbase — it is a funnel. Sponsorships in women's sports build trust, drive pride, and convert attention into action.
Go From Logo Slap to Lasting Impact
Get the insights to create campaigns that resonate with real fans and deliver real results.