From Olympic Throws to Company Momentum
Delaware Life wanted more than a keynote speaker, they wanted their team to leave energized, inspired, and ready to take on any challenge. Parity not only has a pool of vetted speakers but also matches the athlete and brand with similar values and missions. 4x Olympian in the javelin for Team USA, Kara Winger, was an incredible fit due to her story of resilience, performance on demand, and handling pressure over many years.
Kara throws the javelin a whopping 223 feet and 5 ½ inches, which all of us will never do, but she shared the mindset and stories behind the throws that relate to any business, leader, and person. We connect brands to powerful voices who educate, motivate, and drive lasting impact.
“SHE WAS A HUGE HIT! Kara brought the entire audience to tears and her presentation was perfect for this conference!” - Manager, Delaware Life
More Case Studies
Where Pets Meet Performance: Driving Olympic Buzz for Team Nulo
Nulo partnered with Parity to elevate awareness of their “Best Wishes Team Nulo” campaign by showcasing how Parity athletes were cheering on their favorite Team Nulo competitors at the 2026 Milano Cortina Olympics. Parity athletes dressed their pets in Nulo gear, shared videos of them enjoying Nulo food and treats, and cheering on Team Nulo athletes during the Games. The 15 Parity athletes’ audiences were encouraged to participate in the buzz by sending well wishes and rallying behind the competitors. The Nulo campaign was a favorite of both athletes and their communities, successfully positioning Nulo as a brand that understands the meaningful role pets play in athletes’ and sports fans’ lives.
Redefining Recovery: DNA Vibe’s Athlete-Led Campaign
DNA Vibe partnered with Parity to demonstrate how the DNA Vibe Jazz Band, a wearable device designed for recovery, pain relief, circulation, and daily wellness, easily fits into athletes’ routines. Emily Kiser, pro basketball player, and Felicia Stancil, pro BMX racer, created 3 short-form reels each, highlighting how regenerative light therapy supports their recovery goals. This campaign was a great example of athletes authentically showing a product being incorporated into their everyday life: packing for trips, using it on the way to practice, even while cooking!
How Team M&T Redefined Winning
M&T Bank partnered with Parity to launch its first roster which included a slate of professional women athlete ambassadors. The inaugural group for Team M&T (including Emily Sonnett (NWSL and Team USA Gold Medal Soccer), Noelle Lambert (Team USA Paralympian), and Lois Cook(Pro Tackle Football Wide Receiver, DC Divas)) was introduced publicly at NY Advertising Week during a panel at the The Female Quotient Lounge. This initiative marked a deliberate shift away from traditional sponsorship metrics toward a model focused on long-term community connection and prioritizing brand values. M&T Bank and creative agency Crowley Webb hosted a series of production days, where high-quality content and athlete-led storytelling took center stage. Posts from the athletes and on brand channels have garnered millions of views and consistently high engagement rates. By engaging these athletes as ongoing ambassadors rather than for a single campaign, M&T Bank was able to establish a sustained presence across multiple professional sports in multiple markets and continues to communicate its values through credible, living representatives.