Wellness Without Tradeoffs: Athletes Redefine Balance with ZBiotics
ZBiotics partnered with Parity to increase brand awareness and position its pre-alcohol probiotic as a performance-aligned solution for athletes as well as everyday people who are looking to find a balance between wellness and lifestyle. The campaign aimed to show the Zbiotics product as an integrated part of how high performers rest, recover, and enjoy their off time. Parity activated 3 high-reach athletes, including Team USA 3x Olympic Gold Medalist in Water Polo, Maggie Steffens. Athletes delivered 5 reels, 12 stories, and 1 professional production day to show how Zbiotics supports athlete rest days and life outside of sport.
450.5K+
Views
20.9K+
Engagement
4.4%
Engagement rate
450.5K+
Views
20.9K+
Engagement
4.4%
Engagement rate
Featured Campaign Content
Maggie Steffens, OLY Waterpolo
Karlie Samuelson, Basketball
Karlie Samuelson, Basketball
Maggie Steffens, OLY Waterpolo
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